A lot of people don't understand the importance of social media, and I get it. It's a long term game, and you have to be super strategic with how you do it. You don't want to ignore the wave of social media and have your brand left behind. There are currently many companies who are starting to utilize social media as a tool for marketing. Example are Hello Fresh, Fabletics, Dominos, Bumble. Those are just a few.
1. Boost Brand Awareness
Through social media and the acts of sharing content, brands can target a post to direct markets. Brands can also utilize social media to build awareness. Brand awareness is similar to when you see specific colors or fonts and associate that with a brand. A famous one people do that too is Mc Donald's, you may not eat there, but you know what the colors signify. When brands don't invest in social media that lets competitors come in and steal the show in that niche.
2. Links and Traffic
There are so many social media platforms today; we have Linkedin, Twitter, Facebook, Instagram, Youtube, etc. Depending on the business and who the target audience is. Is where brands want to put forth energy for marketing on social media. Brands don't need to be on EVERY platform posting daily but find a long term content and short term content to focus on. With the utilization of linking this allows being able to to use social media to market websites and service. Which help drive traffic to your website from these social media platforms to increase sales.
3. SEO (Search Engine Optimization)
Now you have content and what to share it BUT don't forget an essential part, titles, and tags. Titles and tags are what trigger Google and have them push your content to specific word combos. You know when you google something and use various word combos to find EXACTLY what you want. That's how SEO works. You want to be using SEARCHABLE keywords to get content out there and for people to find it. A tip would be to use Google Keywords to help build solid and searchable titles.
Now, these are my tips on using social media for a business or just for your sake. I will be doing a weekly blog post on social media tips and the tips I use for my self.
Check out all my links on my website for more Faith!
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